How to Get a Fantastic Copywriter
If you wish to use the internet to make money, you'll need a site. That web site should be well written, most especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's smart to employ someone who is qualified to compose the text for your site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Apparently, however, not every copywriter is the same as the next copywriter. Some have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be simple. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who is itnerested to write web copy should have a website that contains their bio, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you create yours? Observe the copy on their website also. If it is loaded with mistakes this is a terrible sign.
Do you respond favorably while you are reading the copy on the writer's web site? This is more involved than simply noticing grammar and spelling errors. Does the text make you feel any sort of emotional reaction? Does the copy cause you to like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does it make you feel like you have to hire the writer instantly? Does the copy make you feel like you must click away? Does the website copy make you mad? These are all vital reactions and you should pay attention to them.
Carry out some more background search on the copywriter. Try to look for reviews on online discussion boards and independent web sites. It's extremely likely that the only reviews you will come across on the writer's site are going to be positive. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials merit attention. You need to also request the copywriter to provide you several references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is crucial to actually go over any samples supplied to you by the writer. Ask for more samples than are displayed on the writer's web site. This is especially vital imp source if the copywriter is claiming to be an expert in a field. When the writing reads like it was copied from Wikipedia or is particularly unclear, you better find someone else.
There find this are a number of different ways to discover if a copywriter is worth spending your money. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.